Sergio Porcelli
Product Manager · Rome

Sergio Porcelli

I work on
  • Products from zero
  • Lean experiments
  • Go-to-market
  • Products from zero

Eight years taking digital products from an idea to a market, from a tournament platform that reached 300,000 users to the digital services of a national federation.

Since 2025, Product Manager at the Italian Tennis and Padel Federation. Before that, eight years in gaming and iGaming, from community to product. On the side, I design and ship paid products by myself.

Politecnico di Bari
BSc Computer Science and Automation Engineering2021
MSc Management Engineering, Entrepreneurship and Innovation2024
Product Heroes
Master in Product Management2025
Sergio Porcelli
01 · From zero to launch

Two products, from MVP to scale

QLASH's tournament platform, from MVP to a global product with 300,000 users. And TipKlub, from concept to 70,000. The groundwork for the digital products I run at the Federation now.

QLASH App

QLASH App · from MVP to global platform

Tournament platform · 2021 · 2025

I oversaw the development of QLASH's own tournament platform and took it from MVP to a global product across mobile, PC and console titles, defining the requirements for every game integration and how the platform connects to the publishers' systems.

300K+registered users
500+tournaments run on the platform
TipKlub

TipKlub · Mindset Lab

Product Manager · zero to launch · 2024 · 2025

A sports prediction app built with some of Italy's best known tipsters. I ran it from concept to launch and through the roadmap that followed, coordinating an external tech agency with in-house design and marketing, and reading activation and retention to decide what came next.

20Kusers in the first two months
70K+users today
Brands I have worked with over the years
02 · Digital products at the Federation

One digital ecosystem, several platforms

Three products I run from the product side: I set the requirements and priorities, coordinate the vendors who build them, decide what ships, and follow whether people actually use it.

SuperTennis+ su telefono, tablet, web e TV

SuperTennis+

Streaming platform · subscription

The Federation's streaming service: tennis and padel live and on demand, on phone, tablet, web and TV, with a freemium model.

  • Requirements, release criteria and store distribution
  • UI and UX review with the technology partner
  • Identity, membership and payment integrations
  • Terms and privacy, with the legal office
App Internazionali BNL d'Italia: statistiche match e mappa del Foro Italico

Internazionali BNL d'Italia App

Consumer app · live event

The tournament's official app: schedule, live scores and match statistics, players, and the map of the Foro Italico.

  • UI and UX review, and the approval point
  • Sports data and streaming integrations
  • Digital entry and indoor wayfinding, planned for the next edition

myFITP

Federal app · eSports section

The app every FITP member uses for their digital card, their profile and their rankings. The eSports circuit runs inside it.

  • I am responsible for the eSports section and its tournaments
  • Two technology partners coordinated on UI, UX and delivery
  • Single sign-on with the other digital services of the Federation
03 · Adoption & early traction

Adoption is the other half of the job

Releasing is only the start. The rest is the work that decides whether anyone ends up using it.

Getting people on board

Version one of the federal app shipped and went unused. I drove adoption with a structured feedback loop, an official mandate that made it the system of record, hands-on training across the offices and a reworked first-use experience.

Testing on my own projects first

New tools go on my own projects first, where a mistake costs nothing. AstaCerta and CalcoRALore started that way, and only what holds up there comes into the job.

Each version starts from the last one

A release is a starting point. I watch how a product gets used and plan what follows on that: it is how the next edition of the Internazionali app is taking shape.
04 · eSports as a product

A product with its own funnel

A membership to sell, an app to onboard into, a reason to come back every week. I run it end to end, acquisition and retention included.

FITP eSeries by BMW

The Federation's official eSports circuit, played on Tennis Clash and co-organised with its developer WildLife Studios, with BMW as main sponsor. FITP is the first Italian sports federation to create a dedicated eSports membership.

  1. eSports membership
  2. Federal app
  3. Tournaments all year
  4. Federal ranking
  5. Live finals

Since 2026 the whole circuit runs inside the Federation's own app, through an integration with the game developer's systems.

The circuit and its two international events

FITP eSeries by BMW
Season circuit

Weekly tournaments and monthly masters on two levels, feeding the federal ranking.

2026 season · entry through the federal eSports membership
Internazionali BNL d'Italia eSeries
Internazionali BNL d’Italia eSeries

Open international qualification, live final at the Foro Italico.

2026: 491,000 participants, from 100+ countries
Nitto ATP Finals eSeries
Nitto ATP Finals eSeries

Its own qualification run, live final in the tournament fan village, Turin.

2025: 517,000 unique players in the qualification run
What I run
05 · My own products, built with AI

Built with AI, on my own time

Where I test how I work. I take an idea, decide the business model, build it to an MVP with AI-assisted development and put it online to see whether it holds. Two are live, one with paying subscribers.

Personal project

Assistants for my own work

Internal assistants · used weekly

Built around the work that comes back every week and takes the most time: preparing briefs, reading long documents and pulling out what matters, turning meeting notes into decisions.

Grounded only in a knowledge base I curate, always sourced, and what comes out is a draft a person reviews before it is used.
AstaCerta
Personal project

AstaCerta

Paid web app · live

A paid web app that helps a fantasy football league agree on the date of its auction. I chose the business model myself: you pay on the number of candidate time slots, not on participants. Live with a subscription tier.

CalcoRALore
Personal project

CalcoRALore

Free tool · live

A calculator that turns an Italian gross salary into what you actually take home. Every figure comes from the official tax registers, down to municipal rates, each one carrying its source.

In short

So what do I actually do?

I trained as an engineer and I like getting my hands dirty on the product: writing the requirements, agreeing priorities with the technology partners who build it, going through what comes back, and deciding what ships and what waits.

I have never sat in one box: football clubs, global publishers, sponsors from well outside gaming, legal offices. At QLASH that meant building the commercial side with C-level stakeholders and structuring the deals, up to a 50,000 euro partnership; at the Federation it means turning four external vendors and four internal functions into one delivery. It is what lets me talk to the people who build, the people who sell and the people who decide.

Rome Italian & English IPMA Italy Certificate Lecturer, eSports module, Master's in Sports Management for Radar Academy